By SA Giftwrap · Published 14 September 2026 · 2 minute read
Start with the intended use
Packaging starts with the object inside. Measure the height, width and depth of the packed item, then allow room for tissue, protective inserts and easy removal. Paper gift bags are useful when the gift needs a neat handover; reusable gift bags can suit items that will travel further. Handle construction, paper weight and the printed finish affect the result, so compare the individual specifications rather than choosing by colour alone.
Compare the complete specification
For branded gift packaging, send a vector logo where available and specify the print position. A dark paper colour changes how artwork appears, and metallic or full-colour effects need the correct production process. Approve the actual bag size and artwork proof together. A sample is particularly useful when packaging several products as a set. Packaging photographs are inspiration; the quotation identifies the bags, inserts, wrapping and finishing that are included.
Build a useful shortlist
A useful shortlist records the exact product name alongside the specification that made it suitable. Compare paper gift bags, reusable gift bags. Keep questions about missing details with the item rather than filling the gaps from a similar photograph. If two models seem interchangeable, ask which specification differs and how that affects your intended use.